Marketing Tourism – Essay Sample
Tourism is one of the most profitable trades in the world – depending on where you are! The tourist trade has the potential to be a multi-million dollar business – but only if handled with extreme intelligence and care. The only dependable way to increase a tourism venue’s location, features and deals is to market. Marketing tourism describes how companies, businesses and individuals advertise their tourism programs or locations. By providing information, offering great deals and creating attractive ads, tourism companies can introduce a large volume of tourists into their location.
There are several things that contribute to excellent tourism marketing. The first is through availability of information. Companies should always offer customers an avenue towards facts and features of their tourist spot (websites, magazines and travel guides are a few). This includes information on the general tourism area, historical facts, significant landmarks, local activities, dining opportunities, lodging arrangements and much more. The more unique and exciting certain opportunities are, the more likely tourists are to flock to this location. The trick, however, is to not overindulge; too much information can exhaust a customer, while too little can leave them feeling uncomfortable and uninformed.
Another crucial component to tourism marketing is advertising. Companies need to create catchy, intriguing, yet honest ads for tourism viewing. These ads should provide an enticing glimpse into a vacation at their chosen location, without exaggerating the tourist site to an unrealistic degree. Ads like this should focus entirely on the positive aspects of the tourism location. Any drawbacks to the area should be outlined in informational texts and not in ads, because ads are specifically made to draw a customer’s attention to the tourist area.
The last way companies can successfully employ tourism marketing is through special deals. Some companies will offer one-time offers, meal plans, package deals or discounts to draw in potential customers. These deals can be changed in accordance with the needs of the company, and are effective tools in recruiting new tourists. If companies employ all of these tourism marketing strategies, they should have a successful tourist trade in their hands.
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