Conducting primary research is a key to any successful speech. There is no doubt that being backed up by a certain degree of properly cited and sourced information, can be a turning point in the effectiveness of any business message. Therefore, the aim of this report is to define what a primary research is, identify the reasons for its usefulness, and draw a conclusion on why everyone has to apply such a research in any message.

The Merriam-Webster Dictionary suggests that a research is a study that one has to conduct, in order to supply a certain message with useful, scientific, or interesting information about a particular study, so as to make an exceptional delivery. Now, when we understand what a ‘research’ actually means, let us proceed to explaining the way such research is conducted. Firstly, we have to indentify the problem of the research. As Albert Einstein has said: “The formulation of the problem is often more essential than its solution.” This step is exercised in order to clarify the nature of the problem and set real clear targets. The next step is identifying the research method and selecting a proper sample design. These two steps are vital for preparing to the actual procedure of collecting, editing, grouping, interpreting, and processing the data before the reporting step itself.

As you can see, conducting a productive research is a keystone for the fruitfulness of the delivered message. There is no possible way to present a business idea without a careful study and preparation. However, following the simple steps described in the body of this report and, undoubtedly, using common sense, will definitely result a credible, effective, and solid business message.