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Business Plan Outline – Essay Sample
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Business Plan Outline – Essay Sample

  1. Executive Summary
  2. Introduction
  3. Situation Analysis
    1. Overall Economic and Market Situation
    2. Corporate Culture
    3. Mission / Vision
    4. Corporate Philosophy
  4. Analysis of Market and Customers
    1. Customers
    2. Competition
    3. Market projections
  5. Marketing Planning
    1. Market Segmentation
    2. Targeting
    3. Positioning for competitive advantage
  6. Marketing mix
    1. Product
    2. Place
    3. Price
    4. Promotion
  7. Budgeting, Forecasting, and Tracking Progress
  8. Control and Contingencies
  9. Control
  10. Possible risks
  11. Summary
  12. Appendix – Financial Analysis
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