Executive Summary

The current pace of globalization had an outstanding impact on strategic thinking and strategic plan implementation in the corporate world. Mostly driven by the innovations in technology, competition has become more intense in many industries. To a bigger extent, this led to strategic initiatives that focus on more aggressive market expansion and on fast attaining economies of scale and substantial efficiencies. These factors have given primacy of implementation and provided strong impetus to acquisition as an investment option I many cases.

The Hardware Retailer is seeking an opportunity to expand in Canada. Economists forecast that regardless approaching rescission in the US, Canada will not be that much harmed. It will be influenced but not to the degree that will lead the country into the recession itself. Predictions say that the effects will only be temporary and small. In past years Canada has observed a strong growth in real estate. Prices have strongly increased. At the same time there are more people living in Canada now than ever before. The growth led to difficulties that were experienced by many cities. Namely, demand for houses increased so much that property became overpriced. It became far from the means of many people looking for home. Concurrently rent rate dropped impressively low.

Through the usage of strong personal consumer attention, wide product choice, and reasonable prices, Hardware will take advantage of on this good opportunity.  Since the Hardware is a strong player on its domestic market it will efficiently lay out and plan the store opening in Canada to improve sales and provide the customers with the best attention.  The company team possesses strong financial and business experience in order to guarantee best investment choice and the success of the project.  The anticipated growth rate for Hardware Retailer is steady with the potential to grow along with the enhancement in suburban downtown.

Hardware Retailer will generate positive cash flow during first year of operations as well as acquire net profit of operations.

Objectives

There are several objectives of Hardware Retailer. The review will consider all aspects that will help company make proper and efficient steps into expending its stores outside of US.

1. Indentify the viability of opening a hardware store in Canada.

2. Create the strategy to open up, manage and grow a hardware store.

3. Develop strong budget to operate and manage the business.

4. Explore possible market growth and develop new sources of business.

Mission

Hardware Retailer’s mission is to develop a hardware store in Canada. The store will provide good service and variety of hardware and home improvement products in the friendly environment.

Hardware Retailer will supply to residents, property managers, local businesses, contractors, and suburban customers.  The company will appeal to customers because of its great service, friendly personnel, wide product variety and the ability to always professionally react to any needs of the customers.

Viability of Business

Company has taken a decision and carefully evaluated the aspects necessary for a long-term and thorough process of entering another market that will lead it into business success.  In order to make the decision the company has to have following items ready and on hand to achieve strong results.

1. Industry must be healthy, rather resistant to economic changes, and provides the retailer ability to have influence over results of stores.

2. Store location must be easy for consumers to find with great infrastructure around.

3. The market must be potential in order to provide Hardware Retailer with the profit.

4. All participants (top management/personnel) must have strong business skills and be competitive.

5. Can have a partner or national hardware operator (if necessary).