A single customer service center will yield both financial and human resource savings for RR Communications by eliminating the allocation of duplicated resources to the multiple divisional and regional customer service centers. With valuable resources freed from these multiple customer service centers, the company will be able to allocate more resources to its value added activities and improve operational efficiency.
RR Communications run four divisions, each with a distinct but a complimentary product. They are internet, mobile, landline, and cable TV service. There is a deregulation in the telecommunications industry and its becoming a norm for competitors to offer multiple services like RR Communications. RR Communications’ customers have been complaining about double billing because the four divisions have no working collaboration and thus, no way of knowing when the other division may already have sent the bill. A single customer service center will consolidate the data of the customers of all divisions and by addressing the problem of inaccurate billing, it will potential save the loss of dissatisfied customers to the competitors. A single service center will also yield growth opportunities by marketing the company’s other services to customers that they may not already have and offer discount incentives on the purchase of multiple products.
A single customer service center will allow comparison among the company’s divisions in terms of product quality, customer satisfaction, and retention rates so that more resources could be allocated to troubled areas. A single customer service center will also make it easy to gather data about the company’s divisions and store them in standard formats for management analysis. By having access to all the relevant information about the customers, the customer service center will be better able to address customers’ questions and market company’s products which would not have been possible with separate customer service centers. It will also be convenient for the customers to call only one place for all their questions and thus, will increase goodwill for RR Communications.