The concept of public relations or mass communications is what is commonly referred to as public communication. However, it is a field mainly built on thoughts and images, strategy and persuasion, information and tactics. There is no product or strategy that may be successful without a good message directed to the appropriate audience in a modern and creative manner. The ability to effectively communicate a message to the audience is entailed in the Public Communication program. It graduates with a wider scope of individuals through radio, public speaking, news paper, TV or even some other forms of mass media. It can also be described as the idea of expressing a scheme to several people at the same time (Gibbs, p93).
Consequently, students of public communications examine the ways in which information is communicated to different segments of the society; these may include the government officials, community organizers, consumers, the media, employees and investors. They learn how to help their organizations in dealing with the organization’s social responsibilities and in the restructuring of the public opinion. They study about different strategies that can be used while conveying messages and communication tactics applying them in ways that commonly benefit the public together with their organizations.
For over a period of two thousand five hundred years ago, the first renowned work on the subject was done and the principles involved in it were derived from the experience and practices of orators who were from the ancient Greece. The basic principles have been changed by cultures and societies and have resulted to modification of the original idea. Despite the changes, it has however remained surprisingly unvarying. For a long time the history of public speaking has been in existence and has had a huge effect on the society ever since civilization was established. The systems and technology of this aspect of communication have traditionally been in a structure that oratory and mainly rely on an audience that could either be small or large depending on the circumstances involved. Nevertheless, this technology is becoming more extensive across the world because it is obliging for huge conference meetings and direct communication context.
The act of public speaking can be a talent that is inborn or an interest that should either way be developed to be more effective. This can be done by joining a club like the Toastmasters International, Association of Speakers Clubs (ASC), Rostrum, Speaking Circles, or even International Training in Communication (ITC) whereby members are assigned exercises in order to develop their speaking skills. These clubs enable the members to learn by practice and observation. They also listen to positive suggestions and exercise on the latest public speaking strategies which enables them to work on their skills (Charity, p132).
A person who enrolls in a club like Toastmasters International gets the best ground for growth in terms of carrying out public speaking skills and after a considerable period of time, an impressive development is noticeable in the person’s speech. A good example is the forensic; there can be an improvement in public communication skills of forensics if they can be well trained by experts. It has been discovered that organizations that lead in their industry are mainly recognized because of the effective communication skills that they develop and use in networking (Christoffel, p67).
Going back to history, it is evident that there were leaders who were good in public speaking and they used their oratory skills to positively influence the society. Examples of these leaders were Martin Luther King, Adolf Hitler and Mao Ze. Prominent persons are rated by analyzing their speeches and it is the same device used by supporters and critics.