When companies sell products overseas, there are many considerations to take into account. Language, culture, political and social issues affect the marketing and production of many global products. Dell, a company specializing in producing and marketing computer hardware, needed to consider such implications when they began to sell their products in China. This eastern nation opened their doors to Dell imports and exports in 1995, and since then the two have had a profitable relationship.
Since 1995, Dell has been producing products in China due to the lower labor costs and a more fertile marketplace. China has, for many years, been a base of operations for many Dell offices and manufacturing plants because of this ready and efficient workforce. However, China is not just a base of production operations for Dell. It is also a highly valued customer of Dell products, aiding the company in its rise to one of the top, international computer hardware supply companies. Some Chinese computer supply companies even work alongside Dell to produce top-quality products. Official Dell offices in China were not established until 1998, but since then they have blossomed into successful business in locations like Shanghai and Xiamen.
Dell provided many features and options that made it extremely applicable and accepted by the nation of China. Even though Dell has still not fully cracked the entire Chinese market (educational facilities in China are still less likely to use Dell products as opposed to others) several factors have led to a rise in its popularity. Customer service and computer customization are two leading reasons why Dell is meeting with success in China. In fact, local Dell facilities and services within China have recently been granted awards due to excellent customer service. Customization options have also made the company very successful in China. Customized monitors, keyboards and other hardware assets make Dell products agreeable for a wide variety of customers. Coupled with operating systems that function in either Chinese languages or English, Dell products are extremely user-friendly for native Chinese customers.
Dell has been selling, producing and marketing products in China for decades, and the relationship is only strengthening. Dell even employs native Chinese men and women and bridges cultural gaps through extensive training and team-building techniques. Soon, Dell is establishing a new location in Chengdu City on the western side of China, extending its reach across the nation. However, this expansion also means downsizing for other Dell locations in China, likely meaning a loss or transition of jobs for many native Chinese. While Dell and China have had a long, profitable relationship that is striving to stand the test of time, but changes are already underway for Dell operations in China.